Viaplay Select Pacts with prima+

Viaplay Group has sealed a pact with Prima Group in the Czech Republic to bring Viaplay Select to the prima+ streaming platform.

Beginning July 1, prima+ will provide access to Viaplay Select, with more than 200 hours available during the first year. Selected Viaplay titles will also be broadcast on Prima’s linear channels.

Viaplay Select is now available in more than 30 markets with partnerships with Pickbox, DMD in LatAm, Canal+  for the Netherlands, Magenta in Germany and Crave.

Vanda Rapti, executive VP of Viaplay Select and content distribution at Viaplay Group, said, “We are excited to bring Viaplay Select to the Czech market through the leading commercial player Prima Group. This collaboration reflects our commitment to continue offering distinctive, high-quality storytelling that strengthens our partners’ offerings in multiple markets across the world. Prima Group is the perfect partner as they are best placed to maximize the value of our strengths, both on their growing SVOD platform prima+ and on satisfying the needs of their linear channels with Viaplay Select’s diverse and premium content.”

Alex Ruzek, program director of Prima Group, added, “We’re thrilled to join forces with Viaplay to bring Viaplay Select to Prima+ and a selection of Viaplay’s exceptional content to our linear offering. Viaplay is renowned for setting a new standard in Nordic and European storytelling, and this partnership allows us to offer our audience even more of the high-quality, exclusive content they’re looking for. It’s a powerful step forward as we strengthen our premium international offer and continue to expand prima+.”